Week 2 EOC: John Varvatos SWOT Analysis

S: John Varvatos is menswear designer that is known for its’ intricate and classic tailoring.  His strengths include the improvement of his website. He accepted more of an editorial, fashion forward image. He hired professional web designers that have worked for other couture designers like Alexander McQueen. he is considered as an American designer but has achieved global recognition in the fashion industry. In his campaigns, he uses legendary music icons like Jimmy Page and Gary Clark Jr. He advertises in reputable fashion magazines like GQ, Vanity Fair, and Esquire.

W: John Varvatos is strictly a menswear designer. Although menswear is not focused upon as much as women’s wear is, it still disables the brand from expanding to the fullest potential. He spends millions on advertisements alone, which can damage his budget. The individuals he uses for his campaigns are from older generations; there is a risk that his market will unfortunately not recognize them.

O: John Varvatos has been able to host celebrity parties to raise funds for special causes. Therefore, he has the opportunity to network, create business, and personal relationships amongst his peers. John Varvatos is a worldly individual, which opens the opportunity to grasp inspiration outside of fashion.

T: John Varvatos has much collaboration with musicians and actors. He has teamed up with the CEO of diesel, Cristiano Quieti. These collaborations can be either profitable or disastrous. He must be cautious of whom he trusts, or the possibility of companies retaliating against him and the brand he has worked hard to create.

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