Week 1 EOC: How to Make it In America

When attempting to accomplish anything in the business world, knowledge is a crucial element. There are two types of smarts; street and book smarts. These two characters in this television show demonstrate more of a street-smart mentality and live everyday trying to make it in America. Neither of these two gentlemen show laziness that often most men would feel if they were not successful in their careers. The display of vigor and diligence is what makes these two individuals likable. They have the drive, but establishing a brand, who they are, is their biggest task. They had a business started but lacked the research of their potential market. Their ideas were not innovative enough and lacked reasoning. ”Brands today represent more than a product, service or brand identity (the name and logo, design and voice of the brand). A brand is synonymous with the business and the style behind the product or service; it encompasses the people working for the company and a philosophy and spirit that sustain it. Pg 27” These men needed more than just a product to sell to random people on the streets of New York, the development of a unique style and motto is what will grasp the market’s attention. The market will find them more valuable, an entrepreneurship to feed the economy. “Brands offer a set of values, a vision and an attitude. Organizations establish a brand position to project a consistent public and internal image. This brand position sets perimeters to help respond to opportunities and challenges and also gives context to those who work for the company. Pg 27” I believe this is what it takes to make it in America, make yourself marketable first, then invest in assets that will contribute to your personal brand.