Attending a creative school for
creative minds has made me realize that I am more experienced than I know. The
problem that I always run into is the ability to communicate those experiences
to employers because of the "long, drawn-out" explanation. If I were
given the opportunity to explain all the services and abilities that I have
performed this would be the list on my resume:
- Assisted disabled/elderly citizens with caution (grandparents)
- Mentored young adults about life's experience and the importance of making righteous decisions. (nieces and nephews)
- Completed all tasks given to me by authoritative figures to the best of my ability. (Chores)
- Catered, entertained, and hosted public and personal festive occasions. (birthday parties)
- Instructed older personnel on the basics of technology. (mother needing help with computer)
- Made the effort to always remain trustworthy, reliable, and humble to all that I have serviced. (being a good friend/daughter)
See, I am quite the professional
at what I do. So what exactly do I do? I would like to answer that
question as living my life with as much purpose as I can.
Managing a brand also requires measuring the reputation of
that brand both within the organization and externally, as well as managing and
protecting the brand identity to prevent dilution or inconsistency. Those
responsible for the brand need to be fully aware of the brand perception, the
marketplace, the competition, wider trends and social influences, and the
ever-changing relationship with the consumer and other audiences.
Brands reflect the society we live in. A look at advertising
in your own environment can give you an idea of trends, influences and issues
in society.
Brands cannot pretend that they can serve individual tastes
or needs with bespoke tailoring, or that the brand belongs to each of us, especially
if the underlying product or service is increasingly commoditized. The brand
needs to behave in line with its values and be relevant to its audience – it
must act with integrity, be consistent in its actions, and deliver on the
promise.
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