Statement of Your Specialty

What I have to offer my audience is my sincerity. I may not be experienced in many things but one promise I can establish with my brand image is sincerity and humility. My audience will always expect my services, talents, core values, and passions to be honest and incorporated in every aspect of my brand strategy. There will be no subliminal advertisements, phony product descriptions, or exaggerations. I will surprise my audience and myself also, when I begin my journey toward the ultimate brand status. The more I learn, the more my audience will receive.

 Many products now have a broad range of standards and similar features or, in other cases, the service or product may have become a commodity competing on price and quality. Some fundamentals have not changed – people can choose simply on price, availability and location – but where competition and choice exists, the brand matters.

Brands today represent more than a product, service or brand identity (the name and logo, design and voice of the brand). A brand is synonymous with the business and the style behind the product or service; it encompasses the people working for the company and a philosophy and spirit that sustains it. Brands offer a set of values, a vision and an attitude.
Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing